SUZUKI Always-on & Paid Amplification (IRIS)

Through customer and social listening, it became clear that Suzuki has a passionate super-fan base drawn to the brand’s heritage, technological innovation, and environmental focus—key themes that Suzuki wanted to highlight in its social messaging.

To harness this opportunity, I developed and recommended a series of social activations designed to inject more of Suzuki’s personality into its channels—bridging the gap between existing audience enthusiasm and a broader social strategy reset. This included a heritage and culture-led content series that tapped into key cultural moments throughout the year, serving as consistent hygiene content to support the overarching brand evolution.

- Both series achieved 5%-5.5% engagement, demonstrating strong audience resonance and interest.