Charlotte Tilbury Platinum Jubilee Partnership

Charlotte Tilbury was named the official beauty partner for Her Majesty The Queen’s Platinum Jubilee Pageant celebrations. Alongside an iconic product strategy developed in collaboration with the Royal Household, the brand also hosted the 90s-themed Pageant Bus—featuring British icons and brand muses.

As part of the overarching campaign, I worked closely with the Creative Studio and led the Global Social Media team to develop and execute key social activations including;
- Shaping the pageant’s social and creative direction, ensuring it reflected the brand’s signature aesthetic
- Leading the tease phase, including the creation of a competition mechanic to boost awareness and entries for a giveaway featuring Charlotte’s Platinum Jubilee Collection and a limited-edition makeup bag

- 5 billion in sales and advertising revenue of £8.5 Million
- 5-7% engagement rates on IG
- TT videos views reached over 528k views