Burt's Bees - Vogue Awards & Justine Jenkins (Havas/Socialyse)

As part of 2018's Vogue Beauty Awards in collaboration with Feel Unique and Pinterest, I worked with Burt's Bees and Justine Jenkins - top makeup artist on a social media campaign to drive awareness of the new lip colour range from Burt's Bees. Alongside LIVE makeup activation.

I worked with Justine to film and produce content onsite at Vogue House and in a studio to create several make-up tutorial social assets to amplify the NPD. In an extension to the activity, I directed and filmed the content at Vogue House, and developed an influencer campaign with HERO influencers (including Jasmine Hemsley) alongside a select crew of Micro-influencers who were sent the new product range to showcase on their social media channels.

During this campaign, we saw an uplift of 1.3% in engagement rates based on month-by-month analytics and a 2.1% increase in new followers.