BMW X Goodwood Festival Of Speed 2024 (.monks)

BMW again took center stage at the Goodwood Festival of Speed in September 2024, delivering its most memorable showcase yet. Alongside its latest electric innovations and concept cars, BMW unveiled two highly anticipated BMW M world premieres.

I led the content and channel strategy, development and execution of innovative social media activations, working closely with a talented creative team to bring engaging content to life on-site.

My role in detail:
- Content, channel and hashtag strategy
- Creative concepts
- Paid recommendations