BMW UK: Recharge In Nature (.monks)

To meet the challenge of supporting a greener future, BMW and National Parks UK launched The Recharge in Nature Project—a powerful three-year partnership aimed at enhancing the electric car charging network while championing nature restoration, biodiversity, sustainable tourism, and wellbeing across all 15 UK National Parks. The shared goal: to help these extraordinary landscapes thrive for generations to come.

In year two of the partnership, I led content strategy and channel planning as the campaign’s lead Content Strategist—shaping a social-first narrative to maximise engagement and elevate the project’s impact. This included developing platform-specific recommendations and crafting innovative, story-led concepts tailored to each channel. I also integrated a competition mechanic and led the creation of purpose-driven storytelling content that brought the brand’s mission to life in fresh, relatable ways. From concept through execution, I ensured consistent, high-impact messaging across all digital and social touch-points—driving meaningful connection and visibility.

The campaign delivered strong results, generating high levels of positive sentiment and engagement rates between 3–8% across platforms.