ASOS: Ed Sheeran x For One Night Only

ASOS partnered with Wellstock & For One Night Only, an innovative fundraising initiative where some of the biggest names in music, entertainment, and sport donate their time to create exclusive, money-can’t-buy experiences in support of Shout.

I devised a TikTok video featuring ASOSers discovering the giveaway, and dressing for the event, generating buzz and entries.
- Concept development, including video direction and outfit transitions
- Briefing the videographer and model
- Directing the shoots and edit
- Managing revisions and signing off the final content
- Casting from within the business - A perfect example of employee-generated (EGC) content.