ABOUT
After beginning my career in publishing and TV in London, I’ve spent the past decade building a successful career as a senior freelance content marketer. I specialise in crafting innovative social and content strategies, creative campaigns, social media planning, and community engagement initiatives.
I work on a range of project scales—from in-house to agency-side—collaborating with multiple brands across diverse industries. I'm ready to take on any new challenge.
Services
Social Media & Content Strategy
I bring a strategic, insight-led approach to social media and content strategy—blending creativity with data to build engaging, cross-platform campaigns.
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Whether shaping social narratives for global fashion and beauty labels, driving engagement for automotive and tech brands, or curating standout content for lifestyle, spirits, and FMCG sectors, I know how to tailor strategies that cut through the noise.
Conceptual Projects
Talent & Influencer Marketing
Rooted in cultural awareness and insight, I bring an insight-driven mindset to conceptual projects—shaping ideas that tap into trends, reflect diverse perspectives, and resonate with real audiences. From early ideation to campaign development, I merge creativity with strategic thinking to craft bold, relevant concepts that spark conversation and drive engagement.
Driven by cultural insight and audience understanding, I approach talent and influencer marketing with a sharp editorial lens. I curate the right voices to amplify brand storytelling authentically.
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From identification to briefing and conceptual development, I have experience crafting toolkits, scripts, and creative direction that empower talent to deliver impactful, brand-aligned social content. With a strong focus on representation and resonance, I ensure every collaboration reflects diverse perspectives and connects meaningfully with real audiences, merging strategy and creativity to drive engagement and spark conversation at scale.
Copywriting
I write sharp, scroll-stopping social copy that blends storytelling with platform know-how, bringing brand and campaign narratives to life in a timely and authentic way. I craft clear, creative briefs that align teams and create compelling, story-led content that connects and converts.
Research, Reporting & Results
I uncover insights that power creative thinking—by digging into audience behaviour, cultural trends, platform data, and social media campaign performance reporting to shape more innovative strategies. Whether informing content, campaigns, or brand positioning, my research bridges the gap between instinct and evidence to spark ideas with relevance and impact.
Art Direction & Consultancy
I bring a sharp, creative eye, clear communication, and a collaborative, personable approach to art direction and consultancy. From concept to execution, I shape visually cohesive, on-brand content—offering hands-on direction across shoots, casting, and creative development. I guide teams and clients with insight, inspiration, and thoughtful leadership that elevates every idea.
SKILLS & ACCOLADES
A four-time finalist for YunoJuno’s Social Media Freelancer of the Year.
Mentor for Soho House and the Creative Mentor Network.
PRCA panellist.
Equality, Diversity & Inclusion - ScreenSkills 25'
LGBTQ+ Awareness - High Speed Training 25'
CRISP (BECTU) Creative Industries Safety Passport (Screenskills & IOSH covered)